This will be the first of what I would consider to be an advanced post on video-converter.us.
In the most recent post previous to this one, I discussed video marketing ideas for business owners so that they can create videos to promote their products and services and get more exposure overall.
In this post, I want to talk about a way that you can get even more exposure for a business by what is called ‘optimizing’ a video so that it shows up in the search results for particular ‘keywords’ when people search for them online. Keywords are essentially words and phrases that people use when performing a search, which typically describe the search at hand. Examples could include:
- bounce house rentals in nashville tn
- cost of a tow truck service in the nashville area
- the best foot doctor in franklin tn
- how to jump off a car battery safely
- what to feed a kitten that is 3 months old
- etc, etc, etc
Many keywords are more competitive to ‘rank’ for than others, meaning it will be harder to show up on the first page of the search results for certain words but not others. This is influenced by the amount of other websites that are also trying to show up for the same terms and how well a website is optimized for that search.
I hope that you’re keeping up with me so far. This stuff may seem a little overwhelming at first, but it’s fairly simple compared to some more advanced methods that I know of.
Anyway, the title of this post mentions what are called “long-tail keywords”, which are what you can almost guarantee that you will rank for. These are simply keywords that are longer phrases, such as:
- where to rent a bounce house in nashville tn
- ways to find a tow truck near my location
- how do i take care of a new kitten
- find the best foot doctor in franklin tennessee
The reason why long-tail keywords are the easiest to rank for are because they are very narrow, meaning not many people will be searching for them. That may sound bad, but it’s not because the few that are performing a search using that keyword will be more likely to access the website because it’s the most relevant.
Again, I hope this is all making sense.
We now need to get into how to optimize your videos for long-tail keyword searches.
Ranking Videos for Long-Tail Keywords = Fast and Easy Exposure
To optimize your video to show up in the search results for longer keywords, the most important things to do are:
1.) Make the keyword phrase the title of the video, although make it look as natural as possible. This means that instead of say “inflatable rentals nashville tn”, you would make it “inflatable rentals in nashville tn”. Do you see the natural distinction?
2.) You also want to weave the keyword phrase into the description. The longer and more informative you can make the description, the better. You can also use synonyms and other forms of the phrase in order to optimize your description even further. Just remember to keep things as natural looking as possible.
3.) Last but not least, you want to include a link back to your website, to your social profiles, or both in the description of the video. This is a quick and simple way to provide information about your company while gaining exposure and directing people to your offer. (product or service)
4.) Embed your video on a page on your website or other web properties like WordPress blogs and social web 2.0’s like Reddit, Tumblr and Weebly.
5.) Share the video on your social profiles and actively encourage likes, comments and shares. Videos that have a lot of interaction tend to be displayed higher in search engine results in Google and YouTube.
What’s the Point?
Using long-term keyword terminology to optimize company videos is a fast and effective way to make sure that your content is being seen and that you’re products and/or services are being promoted.
Having your videos optimized gives them a greater chance of being found by potential customers while they’re performing an online search, and gives you an automated platform to advertise on for free.